Every brand tells its own story
In addition to many of our own successful, firmly rooted German brands, today our corporate portfolio includes important internationally distributed brands.
Every brand tells its very own story, is unique in its own way and has its own tradition. The fascination and passion for each individual brand defines our commitment. Our objective, today and in the future, is to preserve the uniqueness of each brand, and also to continually support brands with innovations.
The success of our Wilthener Gebirgskräuter liqueur exemplarily confirms our initiatives. In addition to other prestigious herb-flavoured liqueurs, Wilthener Gebirgskräuter - at one time known only in its homeland Saxony - is ranked third* in the German herb-flavoured liqueur market. Its consumers appreciate its authenticity and down-to-earth nature on the one hand and convincing product quality on the other.
With our own brands such as Hardenberg, Wilthener, Sambalita, Original Lehment Rostocker and Original Danziger Goldwasser we are able to serve the most important and most popular German spirits categories and thereby also emphasise new features with new products. International brands such as Antica Sambuca, Santiago de Cuba, Trojka and Coppa Cocktails supplement our portfolio in market-relevant spirits categories such as Sambuca, rum, liqueurs and cocktails.
Hear unique stories and get to know our brands.
*Source: SymphonyIRI Group (now IRI); full-year 2013.