The strategic activities of Hardenberg-Wilthen AG include both the expansion of the export business and the exclusive distribution of third-party brands in Germany (the import business).
Our focus brands in export are the Original Danziger Goldwasser, Schwartzhog or Kleiner Keiler in all markets. These are proving to be the primary growth drivers and are therefore the top brands for our global business.
The brands are successful both because of their differentiation and brand strength as well as because of their attractiveness for the consumer. We invest worldwide in the marketing and sales of these brands, but we also pay particular attention to local cultural needs and treating people with respect, as well as long-term, trusting partnerships with local distributors.
Since 2012 we have been intensifying activities in the import business. Today, international top brands are already part of the portfolio. We will continue to push ahead with the expansion in the future.
OUR FOCUS BRANDS IN IMPORT
Since 2012 we have been intensifying activities in the import business. Today, international top brands are already part of the portfolio. We are always looking for new partners who want to sell and market their products in Germany. We are always focusing on new spirits trends in order to broaden our portfolio.
One of our newest import brands comes directly from Germany and, due to the rapid growth, has come together with us to take over and expand sales and marketing. The growing Mexican segment plays a major role in this. The Papa Fuego brand has been in our family since 2021 and was able to expand our portfolio a bit. We will continue to push ahead with the expansion in the future
We use technologies such as cookies to store and/or access device information. We do this to improve the browsing experience and to display (non) personalized advertisements. If you do not consent or withdraw consent, this may affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of allowing the use of a specific service expressly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a message over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that occurs solely for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Technical storage or access is necessary to create user profiles, to send advertisements or to track the user on one website or across websites for similar marketing purposes.