EN 
DE International
OUR FOCUS BRANDS FOR EXPORT
In addition to the exclusive distribution of third-party brands in Germany (our import business), the strategic activities of Hardenberg-Wilthen AG also include the expansion of our export business.
Our focus brands for export in all markets are Original Danziger Goldwasser, Schwartzhog, and Kleiner Keiler. As our primary growth drivers, these brands are the pillars of our global business.
Our focus brands succeed because of their differentiation, brand strength, and consumer appeal. We invest in the marketing and distribution of these brands around the world. But we do so with respect for local cultures and people, building long-term, trusting partnerships with local distributors.
We have been ramping up our activities in the import business since 2012. Today, our product range features a number of top brands from around the world. And we will continue to drive this expansion as we move forward.
OUR FOCUS BRANDS FOR IMPORT
In 2012, we began ramping up our activities in the import business. As a result, our product range features a number of top brands from around the world today. We are always looking for new partners who want to distribute and market their products in Germany – at the same time, we keep up with the trends in the world of spirits as we broaden our product range.
In fact, one of our newest import brands comes from Germany. Due to its rapid growth, it has joined forces with us to take over and expand sales and marketing. The growing Mexikaner segment plays an important role in this: The Papa Fuego brand has been a member of our product family since 2021 – a welcome addition to our product range. We will continue to drive this expansion as we move forward.
28 COUNTRIES
worldwide
10+ MILLION
products exported
75+ MILLION
products imported